Aaron Sklar has been affiliated with various IDEO offices since 1997 (San Francisco, London and currently Palo Alto). Using human centered design as the focal point, he has worked on a variety of projects that explore the relationship between people and the world we interact with — from cochlear implants to bank accounts, and even a rocket to the moon. Over the years, two areas of emphasis have emerged: sustainability and wellness. Aaron has been involved in a large number of client efforts that have culminated in the ongoing development of IDEO’s point of view on wellness. He has also been involved in numerous projects related to sustainable development. By bringing the human perspective to lifecycle analysis, Aaron has helped IDEO focus on the SocialCycle — discovering the needs of people at each stage of a product’s life cycle.