Alessandra Orofino is the Executive Director and Co-founder of Meu Rio, an online platform which is developing tools for civic engagement and participation in Brazil. Meu Rio is organizing online petitions as well as campaigns and aims to make information of political processes accessible to a broader public. Orofino herself describes the work of Meu Rio as "translating public policy issues into a language that is understandable to broader society and young people". Prior to that, Alessandra Orofino worked at Purpose.com, a partner organization of Meu Rio, where she took part in setting up Purpose Brazil. Before that, she worked at a corporate social responsibility consultancy that provides strategic advice to major Brazilian corporations, and in women’s rights advocacy and research in Brazil and India. She holds a degree in Economics and Human Rights from Columbia University and subsequently became a faculty member at the School of Visual Arts, contributing to their pioneering program in Design for Social Innovation.