Ashish Karamchandani is a Partner at Monitor Group. After 7 years of leading Monitor’s consulting business in India, Ashish now heads up a new social change initiative that is “using market based solutions to create social change”. Ashish has published over 40 papers and articles on his work and interests that include leveraging customer understanding to deliver superior returns, game theory and its applications in business strategy etc. He has a B.Tech from IIT, Bombay, a M.S. from Berkeley and a PhD. from Stanford University. Ashish, with his wife Vibha Krishnamurthy, also run Ummeed, a non-profit organization for children with developmental disabilities.