L’Oréal Professor of Marketing, University of Oxford
Douglas B. Holt is L’Oréal Professor of Marketing at Oxford University. He specializes in the application of social and cultural theory to core branding issues. His most recent book, How Brands Become Icons: The Principles of Cultural Branding, develops a new cultural approach to brand strategy. Holt has been invited to give dozens of cultural branding seminars around the world, including the World Economic Forum. He has developed cultural brand strategies for a number of the world’s most valuable brands, including Coca-Cola, Jack Daniels, Ben & Jerry’s, Microsoft, and Mountain Dew. At Oxford, Holt has launched an innovative interdisciplinary marketing area called “marketing, culture and society”, which engages the civil and public sector in addition to business. In particular, the department is focused on applying socio-cultural marketing ideas to development and environmental issues.