Skoll World Forum
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John Elkington is a writer and thinker, a serial-entrepreneur and an ‘advisor from the future’.
John is a world authority on corporate responsibility and sustainable development and is credited with coining the ‘triple bottom line’. In 2004, BusinessWeek described John as “a dean of the corporate responsibility movement for three decades”.
John serves on some 30 boards and advisory boards, where a key part of his role is to channel the future into the present across a wide range of disciplines. He is writing his 19th book alongside Jochen Zeitz, former CEO of PUMA and now co-chair, with Sir Richard Branson, of The B Team. The book is provisionally titled The Breakthrough Challenge, exploring ways to institutionalize tomorrow’s bottom