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John Hoffman

FOUNDER & CEOThe Public Good Projects

Biography

John’s commitment to the public good dates back to 1985, when he created the first nationally broadcast HIV prevention program—AIDS: Changing the Rules—supported by the Ford Foundation, hosted by Ronald Reagan, Jr., and shown on public television. In the last 10 years, John and his team at HBO produced a celebrated body of work on pressing health issues, including Addiction (2007), The Alzheimer's Project (2009), and The Weight of the Nation (2012). These Emmy Award-winning campaigns have been conducted in collaboration with leading federal agencies like the National Institutes of Health and Centers for Disease Control and Prevention, with the expertise of independent authorities convened by the Institute of Medicine, and supported by such esteemed partners as the Robert Wood Johnson Foundation, Fidelity Charitable Gift Fund, Michael & Susan Dell Foundation, and Kaiser Permanente.