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Kevin McSpadden

Director, Social Impact and Innovation Marketing, Facebook


Working at Facebook is an important opportunity to help achieve a noble mission focused on human potential. I work at the center of our brand, our business and it’s impact. I humbly invite you to provoke big conversation, but even bigger opportunity.

Prior to Facebook, I practiced strategy and crafting company’s purpose with a firm called thinkbrandnew. We collaborated with executives and client teams to gain first hand insights from customers, envisioned innovative paths to differentiation, and incubated breakthrough products and communications. We had the honor to work with some incredible enterprise and start-up companies, including Apple, Google, Facebook, Dolby Labs, One Kings Lane, Plum District, Rocket Lawyer, and Coursera.

I’ve enjoyed a varied career as a marketing executive, leading all facets of consumer marketing and design as part of great teams developing high-impact strategies for American Airlines, JCPenney, Wesson Oil, Levi’s, Dockers,, Good Technology, eBay and Timbuk2 Designs.