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Lamiaa Bounahmidi

Founder & CEO, LOOLY’S


Lamiaa Bounahmidi is the founder and CEO of LOOLY’S, an impact-driven food start-up pioneering a bridge-impact perspective to social entrepreneurship. LOOLY’S improves their customers’ lives by leading R&D, creating, producing, marketing & selling socially responsible & healthy packaged food that can win the battle against junk food. They do it by empowering highly talented yet marginalized men & women from rural areas in developing countries.

Before founding LOOLY’S, Lamiaa worked as a strategy consultant with Roland Berger Strategy Consultants as well as a volunteer strategy consultant at the Grameen Creative Lab, founded by the Nobel Prize Mohammad Yunus in Germany. In 2010, Lamiaa was elected among top 30 entrepreneurs in MENA Region by the MIT Arab Forum for her first impact venture in hospitality industry. After gaining experience in France, Singapore and Germany, she went back to Morocco in 2011 driven by the willingness to create impact for development and poverty reduction and foster social entrepreneurship as the “Other Arab Spring” the region has to experience. Lamiaa won the Start Up with the Best Social Impact Award 2014 by the Skoll Foundation, the best women entrepreneur 2014 by Google for Entrepreneurs as well as one of the most innovative start-ups by MIT Enterprise Forum Arab Region 2014. She was also the first winner of StartUp Cup Morocco 2013 and was selected among top entrepreneurs taking part in PITME Labs in Silicon Valley.

Lamiaa is an Engineer in Statistics and Data Analytics and holds an MBA from ESSEC Business School in Paris.