CEO, The Tony Elumelu Foundation
Ms. Parminder Vir, OBE, is the Chief Executive Officer of the Tony Elumelu Foundation (TEF). As CEO, she manages the overall day-to-day operations and strategic development of TEF, as well as the implementation of the Foundation’s key initiatives.
Under Vir’s leadership, the Foundation will continue its mission of empowering African entrepreneurs, and ensuring that entrepreneurship becomes the primary driver of Africa’s economic growth and social transformation.
Previously she was CEO of PVL Media, a specialist consultancy facilitating cross-border business development within emerging markets.
She is a commercially-focused board level executive with broad international experience and particular expertise in media, entrepreneurship and business development. Ms. Vir has worked in multiple sectors to deliver strategy, partnership development and marketing products and services for corporate and emerging businesses around the world.
She is an expert in private equity funding for film and media having worked with UK leading media investment companies, including Ingenious Media Investments and Goldcrest Films where she advised on the investment of a £20m capital fund which invested in Oscar-winning and critically acclaimed feature films. She gained deep expertise through her 20-year, award-winning career as a film and TV producer with BBC Television, Carlton Television and Chanel Four, as well as the CEO of her independent production company Formation Films.