Rhett Butler founded mongabay.com in 1999 with the mission of raising interest in and appreciation of wild lands and wildlife, while examining the impact of emerging local and global trends in technology, economics, and finance on conservation and development. Today he serves as president and editor-in-chief of the web site. He is also the senior writer and photographer, creating much of the site's content. Rhett Butler has advised a wide range of organizations, including governments, multilateral development agencies, media outlets, academic institutions, foundations, and private sector entities. He has been an information source for the BBC, CNN, CBS, NBC, Fox News, National Geographic, the Wall Street Journal, Fortune Magazine, Business Week, Bloomberg, the Discovery Channel, Animal Planet, Reuters, Voice of America, the Associated Press, the San Francisco Chronicle, the L.A. Times, the New York Times, the Washington Post, and Forbes, among others.