Practitioner Showcase: It has long been recognised that real change for real people in communities around the world happens from the ground up. Social entrepreneurs have learned that it is only with the support of community members – from tribal chiefs to the school teachers, midwives to factory managers – that long-term, sustainable social change can be achieved. Three leaders will discuss the strategies they used to develop and maintain engagement with local communities to create new opportunities for economic self reliance and poverty alleviation.