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Wednesday, April 9, 2014

Your Organization’s Strategic Identity: How to Create It and Use It to Engage 21st Century Donors

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Session Description

This interactive session will help you to identify the unique and compelling significance of your organization, develop this significance into your own strategic identity, and then translate the identity into compelling donor engagement approaches that fit the attitudes, motivations, and behavior of today’s global philanthropists.

When | Where

11:45 - 13:00 Wednesday, April 9 SBS, Seminar 1

Session leaders

  • Peter Hero Speaker
    Founder and Principal (2011-2016), The Hero Group
    Most recently, Peter Hero was the Founder and Principal of The Hero Group, a global organizational development firm with a focus on social impact investing, strategy, Board development, branding, and asset development. Prior to that, Peter was Vice President of External Relations at Caltech. He had more than 30 years in nonprofit management, serving as President of the Silicon Valley Community Foundation for 15 years. Peter had also served as President of the Maine College of Art; held several senior Federal government posts; and for several years was a lecturer at the Stanford Graduate Business School's Center for Social Innovation. He was a founding Board Member of the Skoll Foundation and the Entrepreneurs Foundation. He had served on the Boards of Sesame Workshop, The Council on Foundations, The Western States Arts Foundation, and PBS (Public Broadcasting Service). His book, "Local Mission, Global Vision, Community Foundations in the 21st Century" was published by The Foundation Center and translated into four languages. Peter held an MA from Williams College and an MBA from Stanford Graduate School of Business. He passed away on August 21, 2016, with his wife and children by his side.