Founder & CEO, m.Paani
Akanksha is CEO & Founder of m.Paani, India's only mass-market consumer and retailer data and loyalty company. In world where data is the lifeblood of consumer retail, m.Paani connects brands and companies directly
to mass market consumers and offline merchants with real-time data and analytics. m.Paani achieves this through its mobile-based Consumer Loyalty Program which rewards low to middle consumers with life changing gifts for spend with local retail and brand partners, and its Retailer Loyalty SaaS Solution that modernises and digitises micro/small retailers, who are a core channel to reaching mass-market Indian consumers.
A successful second time entrepreneur, Akanksha is a Princeton University and Cambridge University alumnus, Ashoka Fellow, and former competitive squash player ranked in the top 20 juniors internationally, among others. Most recently, Akanksha won the Hult Prize 2011 awarded by President Bill Clinton, and received the Vital Voices Economic Empowerment Award 2016 from Secretaries of State Hillary Rodham Clinton and Madeline Albright that is recognised by US Senate Resolution 418.