MENU

Prototyping an Earth+ Future: A Marketing Plan for the Planet

Friday, April 3, 2020

Session Description

Opportunity emerges from crisis.

Modern civilization is experiencing a series of crises from many angles, ranging from health to environmental to governmental and, in truth, existential. Amongst this disruption, where others only see despair, we see opportunities emerging and, where there is chaos, lives the chance for new systems to grow. The power of story to shape our perspective, raise our awareness and evoke (self) compassion is the tool most needed at this moment to awaken humanity and light the path towards limiting global temperature rise to well below 2 degrees Celsius.

How we are solving 2 Degrees?
First, by creating a market need for 'Solutions' (clean and profitable solutions with a positive impact on the environment and quality of life i.e. startups, innovations, services and brands).

The pattern of unconscious overconsumption brought us to this breaking point and only a new pattern of conscious production will bring forward a new Earth positive future. One way of solving the climate crisis is by influencing consumer behavior, the other is creating and manufacturing products that are Planet positive (industries that are most carbon negative and therefore in need of innovation are such as agriculture, manufacturing, transportation).

Speakers include: fund principals, LPs, world renowned Hollywood producers, game developers, marketing & communication specialist, brand architect, system thinkers, ecosystem builders

Time & Location

Time:
6:00 PM - 7:00 PM, Friday, April 3, 2020 BST
Location:
Virtual,
.

Host & Recording

Host
ANTI