Ido is also Co-Founder and “Chief Carrot Lover” of San Francisco based Yes To Inc. (the makers of Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Blueberries and Yes To Grapefruit). In a few short years, Leffler and his team have built Yes To into one of the leading natural beauty brands in the world, achieving distribution in over 25,000 stores in over 25 countries (including Target, Wal-Mart, Walgreens, CVS, Kroger, Safeway, Publix, Ahold, Ulta, Whole Foods Market etc). Today Yes To ™ is the # 2 natural brand in the USA and growing beyond his wildest dreams.
Ido, has co-authored the book “Get Big Fast and Do More Good” which was published in November of 2013 and has received accolades from Time Magazine, Entrepreneur Magazine, Forbes, Success Magazine etc. “Get Big Fast and Do More Good” was named one of the top 5 business books of 2014 by 1800CEOREADS.com