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Jason Clay

Senior Vice President, Markets & Food, World Wildlife Fund US


Jason Clay
Senior Vice President, Markets and Food
Jason Clay leads the work of WWF-US on Markets and Food and has just launched the Markets Institute to identify global issues and trends more quickly so that they can be addressed in more timely, cost-effective ways. Over the course of his career he has worked on a family farm and in the U.S. Department of Agriculture. He has taught at Harvard and Yale and spent more than 35 years with human rights and environmental organizations. Dr. Clay invented Rainforest Marketing, one of the first fair-trade ecolabels in the United States, and was responsible for co-creating Rainforest Crunch and more than 200 other products with combined sales of $100 million. Since then he has co-convened (with the IFC and others) multi-stakeholder roundtables of producers, investors, buyers, researchers and NGOs to identify and reduce the social and environmental impacts of such products as salmon, soy, sugarcane, cotton, and beef. Dr. Clay studied at Harvard University and the London School of Economics before receiving a Ph.D. in anthropology and international agriculture from Cornell University.