Naoko is an advisor and author in the area of microfinance, social entrepreneurship and impact investments. Her passion lies in promoting innovative social/business models that provide sustainable solutions to tackle poverty and in advocating a much more effective and efficient use of resources, especially capital.
In 2000, Naoko established NFK Felder Consulting to raise awareness on microfinance investments. In 2004, she joined the Board of Frey Charitable Foundation, a Swiss family foundation that focuses in social entrepreneurship. In 2010, she co-founded Socential Ltd, a Swiss social impact organization that intermediates between donors/social investors and social entrepreneurs. In 2014, she co-founded Karmafy, a marketing platform that leverages the opportunity for effortlessly doing good every day by bringing people and products together. She also serves as a Governing Board Member of Barefoot College International and as a member of the advisory board of B Lab Europe.