Nick is CEO at Shift, a London and San Francisco based social enterprise that designs products and builds social ventures to help prevent and reduce social problems through positive behaviour change.
Over the last 7 years, Nick and his team have developed a distinct approach to designing for behaviour change. They have worked on issues such as social isolation, mental illness and obesity and founded new social ventures like Historypin, BfB Labs and Good to Go. They have established an innovative investment and ownership structure to support this design and venture building process. Shift also works with partners, such as the UK National Citizen Service, to drive greater impact within existing services, products and programmes by applying their research and design methodology.
Before Shift, Nick worked as a campaigner, fundraiser and youth worker. After graduating from St John’s College, Oxford, he ran a two-year fundraising and education project for Anti-Slavery International, including a 10,000 mile cycling trip from Cape Town to London and visits to 50 schools. After publishing his first book on fundraising, Nick worked as a youth worker in south London, supporting young people to set up their own community projects, before running a national youth volunteering programme.
Nick was named one of Britain’s 50 New Radicals by The Observer and NESTA in 2013 and his writing, including the paper ‘The Incidental Effect: New Methods in Behaviour Change’ and blogs on social tech development and investment, have helped shape practice and policy within the sector. Nick has given talks all over the world on behaviour change, design and social business, including at several TEDx events, Columbia University, the British Council, Google and the Royal Institute.
Nick is a Trustee for the Centre for Accelerating Social Technology, Chair of Historypin CIC and Director of BfB Labs.