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Nicole Rycroft

Founder and Executive Director, Canopy


Nicole is the Founder and Executive Director of award winning not-for-profit Canopy. One of Nicole’s guiding philosophies in life, “ask for what you want, you might just get it”, is foundational to her work in transforming unsustainable supply chains, catalyzing next generation solutions and securing on the ground forest conservation.

Nicole has pioneered new terrain in conservation campaigns by harnessing the economic and political influence of hundreds of the forest industry’s largest customers to broker innovative solutions proportional to the ecological realities of our time. Best known for greening the Harry Potter book series, Nicole and her team work with more than 700 companies - including H&M, The Guardian, Penguin-Random House and Stella McCartney - to protect endangered forests, catalyze sustainable supply chains, advance human rights and spark a green economy.

Originally from Australia, Nicole now lives on the west coast of Canada. She is an Ashoka Fellow, an enthusiastic surfer and appreciator of life.