Chief Marketing Officersbe Entertainment
Veronica is Chief Marketing Officer of sbe, a global hospitality company of award-winning hotel, casino, restaurant and nightlife brands founded in LA. She oversees all marketing strategy and execution across their portfolio.
Ms. Smiley has over 15 years of experience in brand development, communications, marketing and advertising from a number of international brand-led companies.
During her tenure at Caesars Entertainment, Veronica Smiley led Brand Strategy, Partnerships and National Promotions for the largest casino entertainment company in the world. In this role, she drew on her background in Brand Management and innovation to lead the design and launch of the company’s largest promotional campaign in history this year. The promotion re-launched Total Rewards, the gaming industry’s most successful loyalty and analytics program, to a broader set of entertainment seekers comprised of both gamers and non‐gamers. Smiley originally joined the company in 2009 as a Director of Marketing to launch a new VIP service concept called Total Ex