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Wednesday, March 28, 2007

Design Thinking

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Session Description

Innovation happens through strong multi-disciplinary groups. Experience the user-centered design methodology at the heart of the new and highly acclaimed Design School at Stanford University. Learn to drive multi-disciplinary innovation using design thinking and use rapid prototyping to discover new solutions.

When | Where

10:00 - 12:00 Wednesday, March 28

Session leaders

  • Debra Dunn Speaker
    Co-Founder, FEED Collaborative, Stanford University
    Debra is a faculty member at Stanford University's d.school where she co-founded the FEED (Food Entrepreneurship, Education and Design) Collaborative, an exciting partnership between the d.school and the School of Earth that cultivates radical innovation in the food system through human centered design, project-based, experiential learning and social entrepreneurship. She also works as an advisor to social ventures around the world. Previously Debra was a business executive at Hewlett Packard where the common threads in her broad, 22 year career were driving large scale change, creating new businesses and producing positive social impact and good business results concurrently. She serves on the Boards of the Skoll Foundation. B Lab and IDEO.org and the global advisory board of the African Leadership University. She is dedicated to food system transformation, social entrepreneurship and sustainable business. Debra received her BA from Brown University and her MBA from Harvard University.
  • Perry Klebahn Speaker
    Consulting Associate Professor, Hasso Plattner Institute for Design at Stanford University
    Perry is one of our outsiders. Not a professor by nature, he’s an entrepreneur to the core. He received his master’s from Stanford in the Product Design program in 1991 and has taught there periodically since 1996. Perry left Stanford with his master’s thesis in hand: a single high performance snowshoe. (Yes. Snowshoe.) Perry was hell-bent on starting his own business and left Stanford with the expectation that the world would beat a path to his door to get his modern snowshoe. That didn’t happen, at least not right away. Perry had a new product idea, without an established market, requiring him to build an entire sport around snowshoeing. This experience engaged disciplines well beyond engineering. Perry ultimately turned his thesis project into a business, Atlas Snowshoe Company, which still manufactures and markets the best snowshoes in the category it created. Through this experience he learned two things: you can’t do anything significant on your own–you need a team, and engineering something is not nearly as much fun as marketing what you have engineered.
  • Design Fellow, Hasso Plattner Institute for Design at Stanford University
    Sarah comes from Philadelphia, and is a philosophical mashup of secular Judaism and Quaker education. As a result, she enjoys loud and vigorous debates on social activism interspersed with periods of sitting quietly among others. As a design thinker she alternately applies the dueling methodologies she observed while growing up in the kitchen of the Stein Greenberg household: the creative, experimental, stir-fry-genius-who-never-follows-a-recipe approach of her mother and the perfection-seeking, ingredient-weighing precision of her bread-baking-pasta-making father.