Design Thinking
Wednesday, March 28, 2007
Session Description
Innovation happens through strong multi-disciplinary groups. Experience the user-centered design methodology at the heart of the new and highly acclaimed Design School at Stanford University. Learn to drive multi-disciplinary innovation using design thinking and use rapid prototyping to discover new solutions.
Time & Location
Time:
10:00 - 12:00, Wednesday, March 28, 2007
BST
Speakers
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Speaker
Design Fellow, Hasso Plattner Institute for Design at Stanford University
Sarah comes from Philadelphia, and is a philosophical mashup of secular Judaism and Quaker education. As a result, she enjoys loud and vigorous debates on social activism interspersed with periods of sitting quietly among others. As a design thinker she alternately applies the dueling methodologies she observed while growing up in the kitchen of the Stein Greenberg household: the creative, experimental, stir-fry-genius-who-never-follows-a-recipe approach of her mother and the perfection-seeking, ingredient-weighing precision of her bread-baking-pasta-making father.
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Speaker
Consulting Associate Professor, Hasso Plattner Institute for Design at Stanford University
Perry is one of our outsiders. Not a professor by nature, he’s an entrepreneur to the core. He received his master’s from Stanford in the Product Design program in 1991 and has taught there periodically since 1996. Perry left Stanford with his master’s thesis in hand: a single high performance snowshoe. (Yes. Snowshoe.) Perry was hell-bent on starting his own business and left Stanford with the expectation that the world would beat a path to his door to get his modern snowshoe. That didn’t happen, at least not right away. Perry had a new product idea, without an established market, requiring him to build an entire sport around snowshoeing. This experience engaged disciplines well beyond engineering. Perry ultimately turned his thesis project into a business, Atlas Snowshoe Company, which still manufactures and markets the best snowshoes in the category it created. Through this experience he learned two things: you can’t do anything significant on your own–you need a team, and engineering something is not nearly as much fun as marketing what you have engineered.
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Speaker
Director, Stanford University
Debra is focused on achieving a more just and sustainable economic system through collaborative action, human centered design and transformational systems change. She serves on the Boards of the Skoll Foundation, B Lab, IDEO.org, Imperative 21 and the global advisory boards of the African Leadership University and the Wellbeing project. She also works as an advisor to social ventures around the world.
Pre-Covid, Debra was a faculty member at Stanford University's d.school where she co-founded the FEED (Food Entrepreneurship, Education and Design) Collaborative.
Pre-Stanford, Debra was a business executive at Hewlett Packard where the common threads in her broad, 22-year career were driving large scale change, creating new businesses and producing positive social impact and good business results concurrently.
