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Empathy As A Tool For Social Impact

Thursday, March 27, 2008

Session Description

How can a methodology based on empathy inspire innovation for social entrepreneurs working in different cultures? Join the design firm, IDEO, ranked as one of the world’s most innovative companies, in this interactive workshop aimed at engaging delegates in the experience of human centered design. Delegates will explore case studies, learn empathy building tools, and identify avenues of opportunity inspired by cultural contexts.

Time & Location

Time:
14:00 - 16:00, Thursday, March 27, 2008 BST
Speakers
  • Speaker
    Managing Partner and co-Chief Creative Officer, IDEO
    As a Managing Partner and co-Chief Creative Officer for IDEO, Jane Fulton Suri places special emphasis on the contribution of human insight, creative practice, and design thinking as they relate to IDEO’s work and to client organizations worldwide. With degrees in psychology and architecture from Manchester University and Strathclyde University in Scotland, respectively, Jane has led IDEO’s global human factors design and research group, pioneering the company’s human-centred approach and evolving for clients in multiple industries the use of such empathic methods as observation and experience prototyping of products, environments, services, and media. Her work has been recognised by several design awards, including IDSA/BusinessWeek and Industrie Form Europe.
  • Speaker
    Design strategist with focus on banks, insurers, people, and money, IDEO
    James Moed, a Business Factors Strategist at IDEO in London, works with design teams to develop insights and solutions that are both actionable for clients and compelling for the customers they serve. Having used design driven approaches to create product roadmaps, business plans, and innovation management systems, James has seen how an empathetic, human centered perspective can lead to better strategy. His experience cuts across sectors including IT, furniture, food, and financial services. Before joining IDEO, James spent many years developing new business opportunities in the media, working with clients ranging from international radio station groups and manga publishers to MTV Europe. After earning an MBA from INSEAD, he joined Jump Associates, a design strategy firm in the US. He holds a BA (Hons) in International Relations from Brown University.
  • Speaker
    CEO, IDEO LLC
    Tim Brown is chair of IDEO. He frequently speaks about the value of design thinking, creative leadership, and innovation to business leaders and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on TED.com. An industrial designer by training, Tim has earned numerous design awards and has exhibited work at the Axis Gallery in Tokyo, the Design Museum in London, and the Museum of Modern Art in New York. He takes special interest in the convergence of technology and the arts, as well as the ways in which design can be used to promote the well-being of people living in emerging economies. Tim advises senior executives and boards of global Fortune 100 companies. He serves on the Board of Directors of Steelcase Inc. and is member of the board of trustees of IDEO.org. In addition, he is a member of the Board of Advisors for the World Economic Forum Center for the Fourth Industrial Revolution and writes for the Harvard Business Review, The Economist, and other prominent publications. His book on how design thinking transforms organizations, Change by Design, was released by Harper Business in September 2009, and revised and updated in 2019. Tim holds honorary doctorates from The Royal College of Art (London), Keio University (Tokyo), Claremont McKenna Graduate University (Los Angeles), and Art Center College of Art and Design (Los Angeles). Tim contributes as one of LinkedIn's original top 150 Influencers. He is also an instructor for the IDEO U Leading for Creativity course.
  • Speaker
    Innovation in Wellness Creative Lead , IDEO
    Aaron Sklar has been affiliated with various IDEO offices since 1997 (San Francisco, London and currently Palo Alto). Using human centered design as the focal point, he has worked on a variety of projects that explore the relationship between people and the world we interact with — from cochlear implants to bank accounts, and even a rocket to the moon. Over the years, two areas of emphasis have emerged: sustainability and wellness. Aaron has been involved in a large number of client efforts that have culminated in the ongoing development of IDEO’s point of view on wellness. He has also been involved in numerous projects related to sustainable development. By bringing the human perspective to lifecycle analysis, Aaron has helped IDEO focus on the SocialCycle — discovering the needs of people at each stage of a product’s life cycle.
  • Speaker
    CEO, Alight
    Jocelyn Wyatt is the CEO of Alight, where she leads more than 3,500 team members globally. Her vast experience in strategic development on a global scale is intrinsically human-centered. Alight works in more than 20 countries, co-creating dignified spaces and human-worthy services for and alongside more than 3.5 million displaced people every year. Prior to Alight, Jocelyn was the Cofounder and CEO of IDEO.org, a global design studio partnering with NGOs to design products and services that create a more just and inclusive world. During her decade of leadership there, she spearheaded collaborations with DFID (the UK’s Department for International Development), the Bill & Melinda Gates Foundation, PSI (formerly Population Services International), and many other organizations with broad global reach. In addition to her role as a founding board member of Airbnb.org, Jocelyn serves on the advisory boards of Marketplace and the Drucker Institute. She is also a founding member of Chief.