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Thursday, March 27, 2008

Empathy As A Tool For Social Impact

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Session Description

How can a methodology based on empathy inspire innovation for social entrepreneurs working in different cultures? Join the design firm, IDEO, ranked as one of the world’s most innovative companies, in this interactive workshop aimed at engaging delegates in the experience of human centered design. Delegates will explore case studies, learn empathy building tools, and identify avenues of opportunity inspired by cultural contexts.

When | Where

14:00 - 16:00 Thursday, March 27

Session leaders

  • Aaron Sklar Speaker
    Innovation in Wellness Creative Lead , IDEO
    Aaron Sklar has been affiliated with various IDEO offices since 1997 (San Francisco, London and currently Palo Alto). Using human centered design as the focal point, he has worked on a variety of projects that explore the relationship between people and the world we interact with — from cochlear implants to bank accounts, and even a rocket to the moon. Over the years, two areas of emphasis have emerged: sustainability and wellness. Aaron has been involved in a large number of client efforts that have culminated in the ongoing development of IDEO’s point of view on wellness. He has also been involved in numerous projects related to sustainable development. By bringing the human perspective to lifecycle analysis, Aaron has helped IDEO focus on the SocialCycle — discovering the needs of people at each stage of a product’s life cycle.
  • James Moed Speaker
    Design strategist with focus on banks, insurers, people, and money, IDEO
    James Moed, a Business Factors Strategist at IDEO in London, works with design teams to develop insights and solutions that are both actionable for clients and compelling for the customers they serve. Having used design driven approaches to create product roadmaps, business plans, and innovation management systems, James has seen how an empathetic, human centered perspective can lead to better strategy. His experience cuts across sectors including IT, furniture, food, and financial services. Before joining IDEO, James spent many years developing new business opportunities in the media, working with clients ranging from international radio station groups and manga publishers to MTV Europe. After earning an MBA from INSEAD, he joined Jump Associates, a design strategy firm in the US. He holds a BA (Hons) in International Relations from Brown University.
  • Managing Partner and co-Chief Creative Officer, IDEO
    As a Managing Partner and co-Chief Creative Officer for IDEO, Jane Fulton Suri places special emphasis on the contribution of human insight, creative practice, and design thinking as they relate to IDEO’s work and to client organizations worldwide. With degrees in psychology and architecture from Manchester University and Strathclyde University in Scotland, respectively, Jane has led IDEO’s global human factors design and research group, pioneering the company’s human-centred approach and evolving for clients in multiple industries the use of such empathic methods as observation and experience prototyping of products, environments, services, and media. Her work has been recognised by several design awards, including IDSA/BusinessWeek and Industrie Form Europe.
  • Jocelyn Wyatt Speaker
    Executive Director,
    Jocelyn is the Co-Lead + Executive Director of, the nonprofit design organization that she cofounded in 2011 after leading IDEO’s social innovation practice. As Executive Director, Jocelyn spends her time sorting out the vision, strategy, funding, and growth plans for She heads up partner development with foundations, nonprofits, and social enterprises; builds networks by speaking widely on how design is changing the social sector; and has racked up more miles on the Star Alliance than she cares to admit. Prior to joining IDEO in 2007, Jocelyn worked in Kenya as an Acumen Fund fellow. Before that, she served as VisionSpring’s interim country director in India, where she helped increase the distribution of low-cost reading glasses to the poor. Before that she did training, project management, and business development for Chemonics International, a contractor for USAID. And before that, she was in college: BA in anthropology from Grinnell College and an MBA from Thunderbird School of Global Management. For extra-curricular fun, Jocelyn is a program advisor to the Clinton Global Initiative, an advisory board member to Marketplace, a board member for Whitaker Peace and Development Initiative, and an Aspen Institute First Movers Fellow.
  • Tim Brown Speaker
    Tim Brown is the CEO of IDEO, a global innovation and design firm. Tim is a leading voice on the value of design thinking in business and society. His ideas and experience are widely sought in industry, academia, and the nonprofit community. He participates in the World Economic Forum Annual Meeting and chairs the WEF Global Agenda Council on the Creative Economy as well as being an active TED attendee and past speaker. Tim advises senior executives of Fortune 500 companies and serves on the Mayo Innovation Advisory Council, and the Advisory Council of Acumen Fund, a not-for-profit global venture fund focused on improving the lives of the poor. In 2009, his book, Change By Design was published by Harper Collins.