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Friday, March 27, 2009

Engaging And Competing In Commercial Markets

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Session Description

Practitioner Showcase: An increasing number of social entrepreneurs, in partnership with commercial players, are establishing high impact, sustainable enterprises by tapping into the growing global consumer interest in environmentally sound, fair trade goods and services. Three innovative social entrepreneurs will talk about how they successfully educate consumers, develop partnerships, and create credible certification processes that engage local producers. Hear how they navigated past challenges and are succeeding in transforming traditional marketplace dynamics.


When | Where

09:00 - 10:30 Friday, March 27

Session leaders

  • Neelam Chhiber Speaker
    Industree, Indus Tree Crafts Foundation
    Neelam Chhiber is Managing Director, Industree and Managing Trustee, Industree Foundation, Bangalore, India. Neelam, an Industrial Design graduate from the National Institute of Design, is a fellow of GSBI 2008, and Social Impact 2007-2008. Her 24 year working life has been devoted towards building marketing platforms and supply chains for rural livelihoods. Neelam believes Industree’s biggest challenge and reward has been to facilitate and enable producers to manage themselves in changing scenarios. Industree, as a hybrid social enterprise is establishing a sustainable brand in India, Mother Earth, with investment from Future Group, India’s largest retail chain.
  • Paul Rice Speaker
    President & CEO, Fair Trade USA
    Paul Rice is the founder, President and CEO of Fair Trade USA, the leading certifier of Fair Trade products in the United States. Since launching the Fair Trade Certified label in 1998, Paul has pushed to innovate and mainstream the Fair Trade movement to improve the lives of farmers and workers around the world. Partnering with over 1,100 U.S. and global companies, Fair Trade USA is rapidly expanding in both food and manufactured products, building more transparent, sustainable supply chains that create shared value for industry, farmers, workers and the planet. With 58% consumer awareness of its label, Fair Trade has generated over $400 million in additional revenue for low-income farming and working families in 70 countries across the globe – helping them put food on the table, keep their kids in school and invest in the future. Paul and his team recently launched Fair Trade for All, an innovative strategy for taking the movement to scale, and announced a $25 million capital campaign to fund the strategy. Paul has been honored for his pioneering work by the World Economic Forum, Clinton Global Initiative, Skoll Foundation for Social Entrepreneurship, Ashoka and Fast Company magazine. Paul’s dedication to improving the lives of farming and working families is rooted in 11 years of field work in Nicaragua, where he founded the country’s first Fair Trade, organic coffee export cooperative. Paul holds a BA from Yale University and an MBA from Berkeley-Haas.
  • Roger Martin Speaker
    Institute Director, Martin Prosperity Institute
    Roger Martin is the Institute Director of the Martin Prosperity Institute and the Michael Lee-Chin Family Institute for Corporate Citizenship at the Rotman School of Management and the Premier’s Chair in Productivity & Competitiveness. From 1998 to 2013, he served as Dean. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants. He has published 10 books the most recent of which are Getting Beyond Better written with Sally Osberg (Harvard Business Review Press, 2015) and Playing to Win written with A.G. Lafley (Harvard Business Review Press (HBRP), 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 24 Harvard Business Review articles. In 2013, Roger placed 3rd on the Thinkers50 list, a biannual ranking of the most influential global business thinkers. In 2010, he was named one of the 27 most influential designers in the world by Business Week. In 2005, Business Week also named him one of seven global 'Innovation Gurus.' Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, IDEO and Verizon. A Canadian from Wallenstein, Ontario, Roger received his AB from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981.
  • Rupert Howes Speaker
    To follow or please use what you have on record