Winning Hearts And Minds: The Power Of A Well-Told Story
Thursday, March 26, 2009
Session Description
Social entrepreneurs have to do more than present compelling solutions. They need to change long-standing beliefs in favour of new ways of thinking and being. This session will look at different ways that film and media can take positive messages to mass audiences with the goal of influencing strongly-held attitudes and behaviours. Speakers will offer expertise, case studies and lessons learned regarding how popular culture and a well-told story can accelerate social transformation.
Time & Location
Time:
10:45 - 12:15, Thursday, March 26, 2009
BST
Speakers
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Speaker
Director, Silverbridge Productions
A former war correspondent, Greg Barker draws on his years of experience overseas, filming and working in more than 50 countries across six continents, to make thought provoking, character-driver documentaries about the complex world we live in. His films include the award winning Ghosts…
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Speaker
Susan Collin Marks, Peace Ambassador for Search for Common Ground, an internationally renowned peacemaker and peacebuilder, has worked in some of the most conflictual places on the planet, mediating, facilitating dialogue, and establishing supporting peace initiatives. In recent years, she focused…
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Speaker
Founding Director, International Resource for Impact and Storytelling
Cara Mertes is an award-winning independent media field builder, Executive Producer and funder who has deployed millions of dollars into the independent media field across her various roles. Most recently, Cara founded IRIS (International resource for Impact & Storytelling) as a donor…
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Speaker
We promote market based approach to poverty reduction. Till date 1.7 million smallholder farmers households moved out of poverty by adopting our small scale irrigation technology