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Thursday, April 15, 2010

The Neuroscience Of Change: Understanding The Brain, Influencing Behaviour

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Session Description

Getting people to care is one of the greatest challenges facing social entrepreneurs. Whether inspiring consumers toward fair trade, persuading corporate leaders to care about labour practices, or empowering women in a rural village – the challenge to influence behaviour is daunting. This session will explore the neuroscience behind this complex process. From the circuitry of our brains to the emotional responses that direct behaviour, esteemed neuroscientists and behaviourists will share theoretical and practical knowledge that can help social entrepreneurs more effectively navigate this challenge.

 

When | Where

09:00 - 10:30 Thursday, April 15

Session leaders

  • Chris Frith Speaker
    Emeritus Professor of Neuropsychology, University College London
    Chris Frith is Emeritus Professor of Neuropsychology at the Wellcome Centre for Neuroimaging at University College London, and Niels Bohr Visiting Professor in the Interacting Minds project at the University of Aarhus in Denmark. He is a pioneer in application of brain imaging to the study of mental processes and in the study of the social brain. For this work he was elected a Fellow of the Royal Society in 2000. He has over 400 publications in scientific journals and is author of Making up the Mind: How the Brain Creates our Mental World.
  • Joshua Grehan Speaker
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    Josh Grehan is a Princeton graduate and Sachs scholar at Worcester College, Oxford. Studying Economic and Social History he is currently researching the life paths of graduates of the Canadian residential school system. Josh is deeply passionate about youth development and hopes to get involved in this issue once he finishes his MPhil this June.
  • Philip Campbell Speaker
    Editor-in-Chief , Nature
    Dr. Philip Campbell is Editor-in-Chief of Nature and Nature Publications, based in London. He has a BSc in aeronautical engineering, an MSc in astrophysics and a PhD and postdoctoral research in upper atmospheric physics. His areas of responsibility include the editorial content and management of Nature and the long-term quality of all Nature publications. He was the founding editor of Physics World.
  • Read Montague Speaker
    Professor, Baylor College of Medicine
    Dr. Read Montague’s work focuses broadly on computational neuroscience – the connection between the physical mechanisms present in real neural tissue and the computational functions that these mechanisms embody. His most recent efforts seek to understand the neurobiological mechanisms underlying social exchange and its pathologies. He currently holds the Brown Foundation Chair of Neuroscience at Baylor College of Medicine.