The Neuroscience Of Change: Understanding The Brain, Influencing Behaviour
Thursday, April 15, 2010
Session Description
Getting people to care is one of the greatest challenges facing social entrepreneurs. Whether inspiring consumers toward fair trade, persuading corporate leaders to care about labour practices, or empowering women in a rural village – the challenge to influence behaviour is daunting. This session will explore the neuroscience behind this complex process. From the circuitry of our brains to the emotional responses that direct behaviour, esteemed neuroscientists and behaviourists will share theoretical and practical knowledge that can help social entrepreneurs more effectively navigate this challenge.
Time & Location
Time:
09:00 - 10:30, Thursday, April 15, 2010
BST
Speakers
-
Speaker
Professor, Baylor College of Medicine
Dr. Read Montague’s work focuses broadly on computational neuroscience – the connection between the physical mechanisms present in real neural tissue and the computational functions that these mechanisms embody. His most recent efforts seek to understand the neurobiological mechanisms…
-
Speaker
Editor-in-Chief , Nature
Dr. Philip Campbell is Editor-in-Chief of Nature and Nature Publications, based in London. He has a BSc in aeronautical engineering, an MSc in astrophysics and a PhD and postdoctoral research in upper atmospheric physics. His areas of responsibility include the editorial content and…
-
Speaker
,
Josh Grehan is a Princeton graduate and Sachs scholar at Worcester College, Oxford. Studying Economic and Social History he is currently researching the life paths of graduates of the Canadian residential school system. Josh is deeply passionate about youth development and hopes to get involved in…
-
Speaker
Emeritus Professor of Neuropsychology, University College London
Chris Frith is Emeritus Professor of Neuropsychology at the Wellcome Centre for Neuroimaging at University College London, and Niels Bohr Visiting Professor in the Interacting Minds project at the University of Aarhus in Denmark. He is a pioneer in application of brain imaging to the study of mental…
