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Thursday, March 29, 2012

Social Norm Entrepreneurship: Collective Action for Common Good?

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Session Description

Location: Lecture Theatre 5
Achieving significant social impact requires more than an innovative solution and well-conceived strategy. Indeed, effecting social change always requires changing behaviour. Sometimes this involves ending entrenched but harmful social norms. At other times, and often in tandem, it requires fostering new norms that the whole community will embrace. This interactive session conducted by a leading theorist in “social norm entrepreneurship” will feature practical, transferable tips from practitioners who have had success in ending negative social norms and promoting positive ones.

When | Where

11:00 - 12:30 Thursday, March 29

Session leaders

  • Professor, University Of Pennsylvania
    Cristina Bicchieri is the S. J. P. Harvie Professor of Social Thought and Comparative Ethics, Professor of Philosophy and Director of the Philosophy, Politics and Economics programme at the University of Pennsylvania. She is a leader in the fields of rational choice and social norms. She has published six books and hundreds of articles. Her work on social norms shows how changing collective expectations radically changes behaviour. UNICEF is adopting her work on social norms in its campaigns to eliminate practices that violate human rights.
  • Molly Melching Speaker
    Founder and Creative Director, Tostan
    Molly Melching is the Founder and Creative Director of Tostan. Having lived and worked in Senegal since 1974, Molly has received international recognition for her groundbreaking educational programs. Melching’s early experiences in Senegal reinforced her beliefs that many development efforts were not addressing the needs and realities of African communities. In collaboration with Senegalese villagers, Melching developed a new type of education program that actively involved both adults and youth by using African languages and traditional African methods of learning. Their efforts grew throughout the 1980s, leading Melching to found Tostan in 1991. The Tostan Community Empowerment Program (CEP) is a scalable, cross-cutting reference model at the global level for community-led development and large-scale social transformation. Implemented in local languages, the CEP engages community members in learning and reflecting on their values and vision for the future. By empowering communities to lead their own development, Tostan has catalyzed a grassroots movement in West Africa for the promotion of human rights and the abandonment of harmful practices, including female genital cutting (FGC) and child marriage. Recent post-program modules include Peace and Security and Early Childhood Development. Molly was CEO of Tostan for 26 years and led a transition process to welcome a new CEO to Tostan on September 1, 2017. Molly and the Tostan program have received numerous international awards and results include women's leadership, more than 8,000 communities in eight African countries abandoning FGC and child marriage.
  • Senior Adviser, Washington DC, UNICEF
    Thérèse Dooley has 20 years of international work experience in the areas of water, sanitation and hygiene. With a background in environmental health, she has worked in Ethiopia, Afghanistan, Mozambique, Zimbabwe, and Lesotho and for Ireland Aid in Zambia and South Africa. She believes that behaviour change and the establishment of new positive social norms will have a huge impact on children and for future generations.