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Social Norm Entrepreneurship: Collective Action for Common Good?

Thursday, March 29, 2012

Session Description

Location: Lecture Theatre 5
Achieving significant social impact requires more than an innovative solution and well-conceived strategy. Indeed, effecting social change always requires changing behaviour. Sometimes this involves ending entrenched but harmful social norms. At other times, and often in tandem, it requires fostering new norms that the whole community will embrace. This interactive session conducted by a leading theorist in “social norm entrepreneurship” will feature practical, transferable tips from practitioners who have had success in ending negative social norms and promoting positive ones.

Time & Location

Time:
11:00 - 12:30, Thursday, March 29, 2012 BST
Speakers
  • Speaker
    Senior Adviser, Washington DC, UNICEF
    Thérèse Dooley has 20 years of international work experience in the areas of water, sanitation and hygiene. With a background in environmental health, she has worked in Ethiopia, Afghanistan, Mozambique, Zimbabwe, and Lesotho and for Ireland Aid in Zambia and South Africa. She believes that behaviour change and the establishment of new positive social norms will have a huge impact on children and for future generations.
  • Speaker
    Founder, Tostan
    I’m so excited to join in the vibrant dance of the Skoll World Forum this year. I am the Founder and Creative Director of Tostan, an NGO which implements a holistic, 3-year empowering education program in national languages that has engaged over 3,000 rural African communities in themes of democracy, human rights, health, literacy, and project management skills. The program has led to over 20,000 rural women holding leadership posts and over 9,500 communities in eight African countries publicly declaring their commitment to abandon harmful traditional practices. Molly and Tostan have received international recognition for their successful work in the areas of health, literacy, social entrepreneurship, social norm transformation and human rights education including: Government of Senegal’s Knight of the National Order of the Lion, Skoll Award for Social Entrepreneurship, The Thomas J. Dodd Prize in International Justice and Human Rights, The Conrad Hilton Humanitarian Prize, and UNESCO’
  • Speaker
    Professor, University Of Pennsylvania
    Cristina Bicchieri is the S. J. P. Harvie Professor of Social Thought and Comparative Ethics, Professor of Philosophy and Director of the Philosophy, Politics and Economics programme at the University of Pennsylvania. She is a leader in the fields of rational choice and social norms. She has published six books and hundreds of articles. Her work on social norms shows how changing collective expectations radically changes behaviour. UNICEF is adopting her work on social norms in its campaigns to eliminate practices that violate human rights.