Thursday, March 29, 2012

Social Norm Entrepreneurship: Collective Action for Common Good?

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Session Description

Location: Lecture Theatre 5
Achieving significant social impact requires more than an innovative solution and well-conceived strategy. Indeed, effecting social change always requires changing behaviour. Sometimes this involves ending entrenched but harmful social norms. At other times, and often in tandem, it requires fostering new norms that the whole community will embrace. This interactive session conducted by a leading theorist in “social norm entrepreneurship” will feature practical, transferable tips from practitioners who have had success in ending negative social norms and promoting positive ones.

When | Where

11:00 - 12:30 Thursday, March 29

Session leaders

  • Professor, University Of Pennsylvania
    Cristina Bicchieri is the S. J. P. Harvie Professor of Social Thought and Comparative Ethics, Professor of Philosophy and Director of the Philosophy, Politics and Economics programme at the University of Pennsylvania. She is a leader in the fields of rational choice and social norms. She has published six books and hundreds of articles. Her work on social norms shows how changing collective expectations radically changes behaviour. UNICEF is adopting her work on social norms in its campaigns to eliminate practices that violate human rights.
  • Molly Melching Speaker
    Founder and CEO, Tostan
    Molly Melching has lived and worked in Senegal, West Africa since 1974 and has dedicated her life to the empowerment of communities at the grassroots level. Molly’s early experiences living in a rural village enforced her beliefs that many development efforts were not addressing the true needs and realities of African communities. In collaboration with the villagers, Molly began to develop a new type of learning program that actively involved both adults and adolescents by using African languages and traditional methods of learning. Their efforts grew throughout the 1980s, leading Molly to found Tostan in 1991. Tostan’s program is an innovative grassroots education model—the Community Empowerment Program (CEP)—which engages communities for three years in cross-cutting themes of democracy, human rights, problem-solving, hygiene, health, literacy, project management skills and parental education. Tostan also has developed post-CEP programs on Early Childhood Development and Peace & Security. Molly’s work with Tostan has brought her international recognition for contributions to results which include: reductions in infant and maternal mortality, widespread school and birth registration, the emergence of female leadership and the abandonment of female genital cutting and child/forced marriage in over 7,500 communities in eight African countries. Tostan and Molly have received many prizes including: the Thomas J. Dodd Prize in International Justice and Human Rights (2015), the Jury Special Prix in Individual Philanthropy from the BNP Paribas Foundation (2015), the Cecila Attias ‘Award in Action’ for improving health systems and maternal care (2012), the Skoll Award for Social Entrepreneurship (2010), the Conrad N. Hilton Humanitarian Prize (2007), the UNESCO King Sejong Literacy Price (2007), and Sweden’s Anna Lindh Human Rights Award (2005). Molly is also the subject of the best-seller book "However Long the Night" by Aimee Molloy
  • Senior Adviser, Washington DC, UNICEF
    Thérèse Dooley has 20 years of international work experience in the areas of water, sanitation and hygiene. With a background in environmental health, she has worked in Ethiopia, Afghanistan, Mozambique, Zimbabwe, and Lesotho and for Ireland Aid in Zambia and South Africa. She believes that behaviour change and the establishment of new positive social norms will have a huge impact on children and for future generations.