Though ‘measurement can save lives’ as Bill Gates pointed out in his annual letter, it often doesn’t. Many times it just occupies time and money, without leading to positive reflection and change. Why is this so? What information should we be gathering? What resources are available and how should we use it? And what, frankly, is pointless? This interactive session, led by philanthropy expert and author Caroline Fiennes, will provide practical advice on using evaluation and measurement to dramatically improve our outcomes. We will use international examples from NGOs, philanthropy, business, medicine, physics…and tennis.