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Thursday, April 10, 2014

Campaign Models: Drive Your Audience to Engage

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Session Description

Campaigns are the new movements of society. Whether promoting a product, issue, or behavior, models for engaging the masses are becoming increasingly sophisticated, and so much so that lines are beginning to blur between the tactics taken by corporations and those of nonprofits. In some cases, they are even joining together to collectively attract new customers, donors, and advocates. Whether online engaging “clicktavists” or moving millions of churchgoers in pews, the results can be thousands of people and millions of dollars.

When | Where

11:45 - 13:00 Thursday, April 10 SBS, Seminar Room A

Session leaders

  • Resident Entrepreneur, United Nations Foundation
    Elizabeth Gore is the first ever Resident Entrepreneur at the United Nations Foundation bringing innovation into the United Nations and chairing the UN Foundation’s Global Entrepreneurs Council. Ms. Gore previously served as Vice President of Global Partnerships at the UN Foundation, and founded strategic grassroots efforts such as Nothing But Nets, Girl Up, and the Shot@Life global vaccines campaign. Ms. Gore was named by People as one of the top 100 Extraordinary Women and has been featured on multiple media outlets including: ABC, CBS, CNN, MSNBC, Fast Company, Fortune, Glamour, The New York Times, People, and Time. She is a World Champion Equestrian, and in 2010 joined Summit on the Summit and climbed Mt. Kilimanjaro to raise awareness for the global clean water crisis on behalf of the United Nations.
  • General Manager, Participant TAG, Participant Media
    Christopher Gebhardt joined Participant Media in September 2008 to lead the start up of Participant’s digital division, the hub of which is In 2013 created TAG, a new division of Participant offering cause marketing, creative and consulting services to brands and foundations. Prior to joining Participant, Chris was with Ogilvy, Pepsi, and PriceWaterhouseCoopers, and also launched several media, digital, and consulting ventures.
  • Director, Ebola Program, Vulcan Inc
    Gabrielle Fitzgerald is the former Director of Program Advocacy at the Bill & Melinda Gates Foundation. The Program Advocacy team is responsible for designing and leading the implementation of advocacy strategies to advance the foundation’s global priorities. Gabrielle joined the foundation in 2004 and previously served as a Deputy Director for Global Health Policy & Advocacy.   Prior to the foundation, Gabrielle spent five years at the USAID, focusing on HIV/AIDS and emergency programs.  Previously, she managed communications for the U.S. Committee for Refugees and was a fellow with USAID/Zambia.  Earlier in her career, Gabrielle was a speechwriter/ researcher for President Clinton, worked at the Department of Health and Human Services and was a staff member on the 1992 Clinton/Gore Campaign.   Gabrielle holds a Master’s of Public Administration from The Maxwell School at Syracuse University, and a B.A. from American University in Washington DC.
  • Ben Keesey Speaker
    CEO, Invisible Children, Inc.
    Ben Keesey serves as CEO of Invisible Children, Inc. Prior to joining the organization in 2005 he worked with Brentwood Associates Private Equity and Deloitte. In just over seven years, Invisible Children (IC) has grown from a documentary film project into a world-wide brand aimed at ending Africa's longest-running conflict and rebuilding what has been lost. IC directly reaches more than a million people every year through documentary film screenings at high schools and colleges. Through this youth-oriented model, IC has raised over $47 million dollars for its development programs in central Africa and international awareness campaigns for the arrest of Joseph Kony. In 2012, Invisible Children released the 30-minute documentary, KONY 2012, which garnered more than 100 million views online and became the most viral video in history. In the following weeks, Ben guided the company into a whole new arena of influence and directed KONY 2012: Part II - Beyond Famous.
  • Ido Leffler Speaker
    Co-Founder, Yes to Carrots
    Ido is also Co-Founder and “Chief Carrot Lover” of San Francisco based Yes To Inc. (the makers of Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Blueberries and Yes To Grapefruit). In a few short years, Leffler and his team have built Yes To into one of the leading natural beauty brands in the world, achieving distribution in over 25,000 stores in over 25 countries (including Target, Wal-Mart, Walgreens, CVS, Kroger, Safeway, Publix, Ahold, Ulta, Whole Foods Market etc). Today Yes To ™ is the # 2 natural brand in the USA and growing beyond his wildest dreams. Ido, has co-authored the book “Get Big Fast and Do More Good” which was published in November of 2013 and has received accolades from Time Magazine, Entrepreneur Magazine, Forbes, Success Magazine etc. “Get Big Fast and Do More Good” was named one of the top 5 business books of 2014 by