Campaign Models: Drive Your Audience to Engage
Thursday, April 10, 2014
Session Description
Campaigns are the new movements of society. Whether promoting a product, issue, or behavior, models for engaging the masses are becoming increasingly sophisticated, and so much so that lines are beginning to blur between the tactics taken by corporations and those of nonprofits. In some cases, they are even joining together to collectively attract new customers, donors, and advocates. Whether online engaging “clicktavists” or moving millions of churchgoers in pews, the results can be thousands of people and millions of dollars.
Time & Location
Time:
11:45 - 13:00, Thursday, April 10, 2014
BST
Location:
SBS, Seminar Room A
Speakers
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Speaker
Co-Founder, Yes to Carrots
Ido is also Co-Founder and “Chief Carrot Lover” of San Francisco based Yes To Inc. (the makers of Yes To Carrots, Yes To Cucumbers, Yes To Tomatoes, Yes To Blueberries and Yes To Grapefruit). In a few short years, Leffler and his team have built Yes To into one of the leading natural beauty brands in the world, achieving distribution in over 25,000 stores in over 25 countries (including Target, Wal-Mart, Walgreens, CVS, Kroger, Safeway, Publix, Ahold, Ulta, Whole Foods Market etc). Today Yes To ™ is the # 2 natural brand in the USA and growing beyond his wildest dreams.
Ido, has co-authored the book “Get Big Fast and Do More Good” which was published in November of 2013 and has received accolades from Time Magazine, Entrepreneur Magazine, Forbes, Success Magazine etc. “Get Big Fast and Do More Good” was named one of the top 5 business books of 2014 by 1800CEOREADS.com
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Speaker
CEO, Invisible Children, Inc.
Ben Keesey serves as CEO of Invisible Children, Inc. Prior to joining the organization in 2005 he worked with Brentwood Associates Private Equity and Deloitte.
In just over seven years, Invisible Children (IC) has grown from a documentary film project into a world-wide brand aimed at ending Africa's longest-running conflict and rebuilding what has been lost.
IC directly reaches more than a million people every year through documentary film screenings at high schools and colleges. Through this youth-oriented model, IC has raised over $47 million dollars for its development programs in central Africa and international awareness campaigns for the arrest of Joseph Kony.
In 2012, Invisible Children released the 30-minute documentary, KONY 2012, which garnered more than 100 million views online and became the most viral video in history. In the following weeks, Ben guided the company into a whole new arena of influence and directed KONY 2012: Part II - Beyond Famous.
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Speaker
Founder and CEO, Panorama Global
Gabrielle Fitzgerald is the founder and CEO of Panorama and co-founder of Pandemic Action Network. With decades of experience in politics, policy, and philanthropy, Gabrielle has become a recognized voice and thought leader on catalytic philanthropy, women’s leadership, and pandemic preparedness and response.
As a platform for social change, Panorama’s mission is to maximize social impact by partnering with visionary leaders to co-develop solutions with audacious thinking and bold action.
Gabrielle also co-founded the Pandemic Action Network, which drives collective action to end the COVID-19 crisis and ensure the world is prepared for the next pandemic.
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Moderator
Resident Entrepreneur, United Nations Foundation
Elizabeth Gore is the first ever Resident Entrepreneur at the United Nations Foundation bringing innovation into the United Nations and chairing the UN Foundation’s Global Entrepreneurs Council. Ms. Gore previously served as Vice President of Global Partnerships at the UN Foundation, and founded strategic grassroots efforts such as Nothing But Nets, Girl Up, and the Shot@Life global vaccines campaign.
Ms. Gore was named by People as one of the top 100 Extraordinary Women and has been featured on multiple media outlets including: ABC, CBS, CNN, MSNBC, Fast Company, Fortune, Glamour, The New York Times, People, and Time. She is a World Champion Equestrian, and in 2010 joined Summit on the Summit and climbed Mt. Kilimanjaro to raise awareness for the global clean water crisis on behalf of the United Nations.
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Speaker
General Manager, Participant TAG, Participant Media
Christopher Gebhardt joined Participant Media in September 2008 to lead the start up of Participant’s digital division, the hub of which is takepart.com. In 2013 created TAG, a new division of Participant offering cause marketing, creative and consulting services to brands and foundations. Prior to joining Participant, Chris was with Ogilvy, Pepsi, and PriceWaterhouseCoopers, and also launched several media, digital, and consulting ventures.
