MENU menu

Wednesday, April 9, 2014

Striking a Balance, for Good Measure

Back to schedule

Session Description

Should you spend more time on performance metrics or assessing impact? How do you prioritize internal audiences versus external ones? Where do you draw the line between methodology and use? It can be difficult to strike an appropriate balance in your monitoring and evaluation strategy. Join us as we draw upon honest conversation and real-world examples of organizations such as Fair Trade USA as they develop a new Impact Management System that more clearly defines outcomes for everyone participating in Fair Trade: farmers and workers, businesses, and consumers.

When | Where

15:00 - 16:15 Wednesday, April 9 SBS, Rhodes Trust Lecture Theatre

Session leaders

  • Ehren Reed Moderator
    Director, Analysis & Insight, Skoll Foundation
    As Director of Analysis & Insight for the Skoll Foundation, Ehren Reed is responsible for assessing the impact and effectiveness of the foundation’s efforts in order to support ongoing learning and evidence-based decision making. He was previously a Director of Innovation Network, a Washington, DC-based evaluation consulting firm. He brings over ten years of experience managing research and evaluation projects for grantmakers and grantees in the fields of human services, human rights, and advocacy. He is a diehard promoter of evaluation use and a firm believer in the power of evaluation and learning as a support for effective strategy. He speaks frequently on emerging trends in evaluation and has presented at many sector conferences including Grantmakers for Effective Organizations, the Council on Foundations, Grantmakers in Health, the American Evaluation Association, and the Communications Network. Ehren earned both a B.A. and M.S. in Education from the University of Connecticut. He is an avid fan of craft beers and Nationals baseball, especially when combined.
  • Mary Jo Cook Speaker
    Chief Impact Officer, Fair Trade USA
    Partnering with 800 U.S. companies, Fair Trade USA is rapidly expanding in both food and manufactured products, building sustainable supply chains that create shared value for industry, farmers and workers. With 38% consumer awareness, Fair Trade USA and its partners have helped return over $300 million in additional income to farming families in 70 countries across the globe. As Chief Impact Officer, Mary Jo ensures Fair Trade works from origin to shelf by providing producers the services they need to access markets and become better business partners; helping businesses understand the role Fair Trade can play in their sustainability strategies; and engaging consumers so they understand the difference their everyday purchases can make. Prior to FTUSA, Mary Jo was the VP of Innovation and Sustainability at the Clorox Company. She was honored by Progressive Grocers as a 2012 Top Women in Grocery; and in 2006 was named by BusinessWeek as one of the top 25 “Innovation Champions."