Should you spend more time on performance metrics or assessing impact? How do you prioritize internal audiences versus external ones? Where do you draw the line between methodology and use? It can be difficult to strike an appropriate balance in your monitoring and evaluation strategy. Join us as we draw upon honest conversation and real-world examples of organizations such as Fair Trade USA as they develop a new Impact Management System that more clearly defines outcomes for everyone participating in Fair Trade: farmers and workers, businesses, and consumers.