This year will see new Sustainable Development Goals and a new climate deal. While leaders are focused on reducing fossil fuel consumption, we also need to preserve the rainforests or we lose the war against climate change. The forest sector is one of the hardest nuts to crack. The model of exploitation does not work, the economic thinking is flawed and fundamental change is essential. The international system is not keen on substantial change, so how do we do it? We need influential thinkers to form a new international advocacy effort to keep rainforests standing.