Founder, CEO, Matter Unlimited
Rob founded Matter Unlimited to drive positive, lasting change in the world by leveraging the power of advertising, digital marketing and creative content. Under Rob’s leadership, Matter Unlimited has created powerful campaigns for client partners including Facebook, HP, Merck For Mothers, UNICEF, ABC/Disney, NBC Universal, Kimpton and TED.
In 2015, Rob and his team launched a virtual reality (VR) film series featuring global stories of social change, titled “Inside Impact”. The first film, Emmy-nominated “Inside Impact: East Africa,” is a journey with President Clinton through the Clinton Global Initiative’s work in the region. Matter Unlimited continues to pioneer content for social impact in the emerging VR/AR space.
Prior to founding Matter Unlimited, Rob was Founder and CEO of Syrup, which he created in 1998. Syrup was well known for their pioneering work as Agency of Record for Puma, handling their 2010 World Cup campaign, and also for GE’s groundbreaking “Ecomagination” campaign. In 2007, he successfully navigated Syrup through their acquisition by LBi (now Digitas/LBi, part of Publicis).
Rob is a founding member of The Civic Nation Creative Alliance, a group that connected The White House initiatives to the country’s top creative talent under President Obama. Rob’s passion and vision for sustainable impact also extends beyond the office – he serves as an industry expert for the United Nations Media for Social Impact Summit, PopTech, and Social Innovation Summit. Rob is a certified Shared Value Initiative Affiliate, volunteer mentor for global entrepreneurial non-profit Endeavor.org, and is also on the board for the non-profit Lineage Project.