Since launching the Fair Trade Certified™ label in 1998, Paul has helped establish Fair Trade as one of the fastest growing segments of the food and apparel industries. To date, Fair Trade USA has partnered with over 1,500 leading companies, including Green Mountain, Nespresso, Whole Foods, Costco, Kroger, and Target. Fair Trade USA now certifies coffee, tea, cocoa, sugar, coconut, fresh produce, and seafood. Through groundbreaking partnerships with Patagonia, Athleta, West Elm and J. Crew, Fair Trade has begun certifying apparel and home goods. In 2022, consumer recognition of the Fair Trade Certified label hit 65%. To date, Fair Trade USA and its partners have generated over $1 billion in additional income for farmers and workers in 51 countries, allowing them to care for the environment and steadily improve their livelihoods. Paul has been named Ethical Corporation’s 2019 Business Leader of the Year and is a four-time winner of Fast Company magazine’s Social Capitalist of the Year.
Clean WaterEconomic OpportunityEnvironmental SustainabilityFinancial ServicesHuman RightsInternational JusticeLivelihoodsLiving ConditionsOcean EcosystemsPeace and Human RightsResponsible Supply ChainsSmallholder ProductivityStandardsSustainable Markets
Central America, Central and Southern Asia, Eastern Asia, Europe, North America, South America, Southeast Asia, West and Central Africa
