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Nicole Rycroft

Founder and Executive DirectorCanopy

Biography

Nicole leads the strategic direction of award winning environmental not-for-profit, Canopy. For the past 23 years, Nicole and her team have worked successfully to conserve the world’s forests by transforming unsustainable global supply chains, catalyzing innovative solutions to market, and greening the purchasing practices of more than 900+ large companies, including Walmart, H&M, Zara/Inditex, Amazon and Penguin Random House. Nicole is focused on transforming "take, make, waste" packaging, paper and fashion supply chains by spurring the commercial production of low-impact Next Gen alternatives with a focus on mobilizing market pull-through, scaling levels of investment, and enabling policy.

Nicole is an Ashoka Fellow, a member of the UBS Global Visionaries Program, Meritorious Service Cross of Canada recipient, and a winner of the 2020 Climate Breakthrough Award.