Biography
The Fable Bureau works with organisations across the social, public and mission-focused business sectors to help them build great brands, compelling stories and brilliant, impactful business ideas. In the space where business excellence fuses with a social mission, we build powerful marketing and communications tools for our clients – and a whole range of our own exciting initiatives.
We created Good Deals, the UK's leading social investment conference; we built the SE100 Index of high growth, high impact social enterprises; and we run Pioneers Post (pioneerspost.com), the online and print newspaper connecting social enterprises and impact investors across the globe (and a social enterprise itself).
My own role includes leading the strategic and creative work with CEOs and boards, building campaigns and brands, and crafting compelling, authentic narratives. I enjoy brokering relationships across sectors, silos and geographies where one can bring a solution to another. I also lead our work to develop Pioneers Post, which aims to help social entrepreneurs, impact investors and mission-focused businesses "do good business, better" across the globe.
I am also a board director at Big Issue Invest, the social investment arm of The Big Issue, a trustee of ECT Charity, one of the UK's major transport charities, and I've been on a number of national advisory panels (Deloitte Social Innovation Pioneers, UnLtd awards, Young Foundation Accelerator, UK Government Social Enterprise Ambassadors, Good Finance steering group). I am a graduate of Oxford University, where I studied music and was a choral scholar; I studied business at Cranfield School of Management and Warwick Business School. After flirting with a career as an opera singer, I trained as a newspaper journalist, worked as a trade magazine editor and freelanced for various national titles, before launching my own company.