Managing DirectorSmarter Good
Priscilla Heffelfinger is the Managing Director of Smarter Good, a social enterprise whose mission is to help global social sector organizations start, sustain, and scale their impact. With offices in San Francisco, USA and Manila, Philippines, Smarter Good acts as the hub of smarter fundraising for social enterprises by providing strategic fundraising, communications, customized research, finance, and organizational support services for the social sector.
Along with her team that includes former executive directors, corporate philanthropists, journalists, researchers, and development veterans, Priscilla believes that freeing up social sector innovators to focus on their missions will accelerate the search for solutions to the world’s problems, create a ripple effect, and lead to global impact. To date, Smarter Good has helped over 60 social enterprises around the world focus on creating more impact in issue areas ranging from youth development to poverty alleviation, while supporting one of Asia’s rapidly growing social enterprise scenes.
Priscilla has over 20 years of development expertise and arrived in Manila following a lead role on a USAID-funded project at BRAC University in Bangladesh. She is the co-founder and President of Thrive, a nonprofit organization that delivers healthy food to children in informal settlements in Dhaka and Manila. She oversees all operations including finance, fundraising and the implementation of sustainability plans. She has also conducted research and fundraising for nonprofits and universities, including for the National Opinion Research Center at the University of Chicago.