CEOBetter Beast
Truc Nguyen has spent a decade in the branding and marketing industry consulting for global corporations. Her leadership and vision have also helped add significant growth to mid-sized companies as she has helped scale their operations. All the while, her passion for giving back and helping others was always her foremost desire. Truc knew her corporate training would lead her to bridge the two worlds and focus on the growing movement of hybrid models in social enterprise.
With a strong belief that no one should go to bed hungry, Truc traveled to Haiti in 2013 to work with Haitian Christian Mission’s (HCM) sustainable project arm, Pro Haiti. HCM & Pro Haiti is dedicated to feeding hundreds of children in local hospitals, schools and orphanages with fortified peanut butter products produced by a small peanut butter factory built on their main campus in Fond Parisien. Noting that the factory operated solely on charity money, Truc realized that the operation wasn’t sustainable. It did however provide an intriguing opportunity to market a unique Haitian product.
In late 2015, Better Beast peanut butter was introduced to the US market with the goal of sourcing product directly from the factory in the near future. This American classic—with an adult twist—has become the obsession of health nuts, active individuals and nut butter lovers with its unique Caribbean kick.