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Adam Reineck

Design DirectorIDEO.org

Biography

As Design Director and Co-Lead at IDEO.org in San Francisco, Adam focuses on guiding projects and initiatives through the lens of design excellence. Adam has broad experience in product design, service design, and brand strategy, and has worked in partnership with social enterprises and foundations on challenges related to energy, water and sanitation, healthcare, and financial opportunity.

Before joining IDEO.org, he spent eight years as a principal designer at IDEO and worked on a diverse set of international projects with clients including the U.S. Department of Energy, Nike, Samsung, LG, HP, and the North Face. He first worked with IDEO.org in 2011 as a Fellow in the organization’s inaugural year. He then co-founded New Factory, a design studio that bridges innovation and craft, in 2012. Adam’s work has been published in Fast Company, BBC, Wired, Cell Magazine, and the New York Times. He has received design awards from IDEA, ID Magazine, Red Dot, iF and others.