Founder and Executive DirectorLUUM
Alejandro Torun is co-founder and director of Luum, an Ecommerce accelerator that connects social and environmental impact brands with the largest markets in the world. He co-created the brands Meema of sustainable textiles, and Danta of handmade goods, and has worked with over 50 impact brands distributing their products in North America and Europe. Alejandro is the founder of Baobab, a natural personal care brand in Guatemala, and is currently a member of the Board of Directors of Sistema B Central America and Caribbean. He previously was president of Sistema de Orquestas de Guatemala, a non-profit organization that brings orchestral music to children and youth, and co-led a project to preserve and promote the work of composer Joaquin Orellana, recording his music and performing SinfonÃa desde el tercer mundo, in Athens, Greece during Documenta14. Alejandro has a BA in Economics with a minor in English from The University of Texas at Austin. He was born in Guatemala in 1977.