Alejandro Torun
Founder and Executive DirectorLUUM
Biography
Alejandro Torun is co-founder and CEO of Luum, an Ecommerce accelerator that connects social and environmental impact brands with the largest markets in the world. He co-created the brands MEEMA of sustainable textiles, and Danta of handmade goods, and has worked with over 75 impact brands helping them launch and grow their presence in North America and Europe. Alejandro is the founder of BAOBAB, a natural personal care brand in Guatemala, and is currently a member of the Board of Directors of Sistema B Central America and Caribbean. Alejandro has previously served as president of Sistema de Orquestas de Guatemala, and co-led a project to promote the diffusion and preservation of composer Joaquin Orellana’s work, culminating with a performance of his Sinfonía desde el tercer mundo, in Athens, Greece during Documenta14. Alejandro is a Skoll Fellow, has a BA in Economics with a minor in English from the University of Texas at Austin. Alejandro was born in Guatemala in 1977.