Beth Blood

Biography

Beth Blood is the founder and CEO of On the Edge, a non-profit organisation that reconnects people with nature through media and entertainment.

With a background in financial services, Beth decided to leave the industry to pursue a new career, first studying Arabic at SOAS, followed by a Master in Strategy and Diplomacy at the London School of Economics. However, she soon realised that her true passions in life were animals and the natural world.

In launching On the Edge, Beth’s mission is to reconnect people – particularly younger generations – with nature, using popular culture and entertainment to reach a broad audience and inspire in them a curiosity and love towards the natural world. In addition to telling stories, On the Edge funds conservation initiatives globally, protecting species directly through the projects they support.

Through On the Edge, Beth hopes to grow the number of people wanting to bring nature back into their everyday lives.