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Claire Atkin

CEOCheck My Ads

Biography

Claire Atkin is co-founder and CEO of Check My Ads, the adtech industry's first watchdog. As a leading brand safety advocate, she is a trusted advisor to Fortune 500 brands, government officials, journalists and industry leaders. Her work to build new sustainable standards in digital advertising while dismantling the ad-funded disinformation economy has been recognized in New York Magazine, New York Times, The Guardian, WIRED, El Pais, and more.

As a brand safety advocate, she holds the surveillance adtech industry accountable for abuses against advertisers and consumers in Check My Ads’s popular newsletter. She has received Adweek’s Young Innovators Award, and Fast Company’s Most Innovative Media Agency.

Her work intersects the economics of digital marketing, media, and disinformation to expose where how resources .