Daphne Metland

Biography

Daphne Metland is Global Director, Maternal and Child Health for BabyCenter, the number one pregnancy and parenting digital resource reaching over 50 million mothers globally each month in 9 different languages.

An experienced medical journalist, Daphne is a member of the Royal Society of Medicine in London, a member of the Association of Medical Journalists and a Fellow of the Royal Society of Arts.
As Global Director for BabyCenter, Daphne launched BabyCenter websites in 20 countries around the world. Many of these sites have Health on the Net (HON) accreditation http://hon.ch/ and all have their own medical advisory boards.

Daphne now runs the m-health Content Development Team for BabyCenter. She created a library of mobile phone messages under the MAMA banner that are now in use in over 70 countries. Daphne has worked directly on mobile phone messaging programmes in India, China, South Africa, Mexico, and Uganda.
She has researched and created messages on Maternal and Child Health, HIV, nutrition, family spacing and early childhood development. She created health content for Facebook Free Basics in 27 languages that has been used in 40 countries.
Her expertise in maternal health -- combined with her strong understanding of how to best connect with women on an emotional level -- has proven effective in improving the health behaviours of mothers around the world. Daphne studied behaviour change science with BJ Fogg of Stanford University who runs the Stanford Behavior Design Lab.