Founder and DirectorMy Choices Foundation
In 2011 Elca left a career in banking and finance to follow the call she felt to serve women in India by working for their empowerment. In 2012 she founded My Choices Foundation. My Choices has grown to become a national leader in addressing domestic violence and sex trafficking in India, and recognized internationally for the ingenuity of its work.
Under her leadership, My Choices Foundation has helped peacefully resolve over 6,000 cases of domestic violence and has equipped over 1 million individuals living in high-risk areas to stay safe from human trafficking. Through it’s anti-trafficking initiative, My Choices Foundation has established the first national helpline exclusively for trafficking and has received over 24,000 calls since its inception ,and is leading the coalition effort to prevent sex trafficking across India.
Elca has been awarded the 50 Most Impactful Social Innovators award and AGSM Alumni Award for Social Impact and Public Policy for her work in India.
Accolades:
2015, eNGO Jury Special Mention for Women Empowerment. Awarded for online campaigning against gender-based violence.
2016, Social Media for Empowerment Award Grand Jury Award for Women Empowerment. Awarded for the #Respect2Protect campaign.
2016, ESOMAR Paper of the Year Award for excellence in Market Research. Awarded for the Red Alert Research Paper exploring the determinants of male behavior perpetuating sex trafficking.
2017, 50 Most Impactful Social Innovators Award
2017, AGSM Alumni Award for Social Impact and Public Policy
2017, Notes to My Father, the world’s 1st VR documentary on sex-trafficking created in partnership with Oculus and Facebook made its world premier as an Official Selection at SXSW Film Festival.
2017 Grassroots Justice Prize for The #WalkTogether Prize for Courage
2018 - OpenIDEO Top 5 Global Idea
Southeast Asia