Ifrah Mohamed Arab

Biography

Ifrah Mohamed Arab is the founder and CEO of SuperMom, a social enterprise that taps into the initiative of unemployed and underemployed women from marginalized communities and through basic financial training turns them into a sales force that distributes fast moving consumer goods within their communities hence closing the last mile distribution gap. Born and raised in a marginalized community herself, her greatest passion is to improve her community especially the lives of women in her community by empowering them to earn a living that helps them raise their families. SuperMom currently has 100 women in its network fully trained, distributing FMCG’s to 6000 households reaching 30000 rural BOP consumers in North Eastern Kenya. We have partnered with major manufacturing companies, local distributors and wholesalers to help close the last mile distribution gap. Supermom has been selected among the best 12 startups in Africa by the Anzisha Prize.
Ifrah is an advisor to RESI(Refugee Employment Skills Initiative) by The International Trade Centre where she consults on women entrepreneurship and entrepreneurship in fragile settings.
She also currently serves as the Ye! Community ambassador for Kenya where she brings together other young entrepreneurs from around the country to create networks, organize pitching and capacity building events, introduce them to opportunities among other activities that help them grow their businesses. Ifrah is an Echoing Green semi finalist, Anzisha Fellow, Emerging Leader at Skoll Foundation and winner of the Young Entrepreneur of the year 2016 Kenya at the UNCTAD14 youth forum.
She is an experienced founder with a demonstrated history of working in the executive office industry. Skilled in Leadership, Marketing, Strategic Planning, and Business Development. She is a strong business development professional with a Bachelor of Laws (LL.B.) focused in Law from University of Nairobi.