Adjunct ProfessorRotman School of Management
Jennifer Riel is Managing Director of Strategy and Innovation for the Martin Prosperity Institute. In her role, Jennifer leads educational initiatives, including writing, designing curriculum and teaching for a variety of audiences. She also has oversight of Rotman I-Think (our elementary and secondary school integrative thinking and design thinking program). Jennifer is also an adjunct professor at the Rotman School, teaching strategy, innovation and integrative thinking. Jennifer has created and led custom workshops with large public and private sector organizations around the world. She collaborates closely with MPI Academic Director Roger Martin on his writing, including The Opposable Mind: How Successful Leaders Win Through Integrative Thinking (2007), The Design of Business: Why Design Thinking is the New Competitive Advantage (2009), Fixing the Game: Bubble, Crashes and What Capitalism Can Learn from the NFL (2011, Playing to Win: How Strategy Really Works (with A.G. Lafley, 2013) and Getting Beyond Better (with Sally Osberg, 2015). She has published articles in the Globe and Mail, Businessweek, Strategy Magazine and Rotman Magazine, as well on online at Fortune.com and the Daily Beast. Jennifer received her MBA from the Rotman School of Management in 2006. Prior to joining Rotman, she worked as a project manager and copywriter in the retail and non-profit sectors.