SVP People and CultureMassy Group
Julie Avey
Julie is the SVP People and Culture for the Massy Group (Caribbean Conglomerate with 12,000 employees). A native Trinidadian who grew up in Australia and Scotland and has travelled extensively throughout her career. From 2013 to 2016, Julie and her family spent time in Colombia where she led Massy Motors in Cali; Julie was part of the team that led the first Massy acquisition in Latin America. The transition to Group HR was a natural move as - though not a career HR professional - Julie has always enjoyed leading people to be the best they can be to benefit them personally which creates the environment for abundant business success. Since assuming the role on the Executive Committee of Massy, Julie has led the roll out of Expectations of Massy Leaders, the first Massy Innovation Tournament and other People Initiatives under the banner of OneHR. Julie is currently working with Caribbean Entrepreneur Anya Ayoung Chee on Nudge; social enterprise celebrating Caribbean talent. The purpose of Nudge is to support entrepreneurship, develop platforms and make connections to give MSMEs the greatest chance of succeeding as traditional work is disrupted through technology and economic circumstances.
Julie is motivated by the Massy Group’s Purpose, Vision and Values and potential to positively impact the Caribbean region. She is passionate about responsibly dismantling a leadership culture of “command and control” to create the space where creativity flourishes and engaged and empowered employees can thrive in the interests of the individual, business and society.
Julie has a BA Commerce from RGU, Aberdeen, is married with 2 children and resides in Trinidad and Tobago.