Founder and Creative DirectorCuíca Agency
Laila Zaid is the founder and creative director at Cuíca Agency, a non profit, white-label communication agency focused on promoting climate action by leveraging the distribution power of digital influencers. Cuíca has established a strategic partnership with the Global Strategic Communications Council (GSCC) and is currently funded by the Institute for Culture, Communications and Impact (ICCI) and Instituto Clima e Sociedade (ICS), two important brazilian regranters.
Laila became a leading digital influencer on climate issues in Brazil, reaching over 1 million monthly views across various platforms. Beyond her advocacy, Laila is a successful actress with notable roles in TV shows, movies, series, and plays. In 2021, she authored a sustainability guide for children, adopted as educational material by several schools. Since 2022, Laila has been a columnist at Um só Planeta, Brazil's largest environmental editorial. She spoke at TEDx Countdown in 2021 and currently serves on the advisor