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Laura Peracchio

ProfessorUniversity of Wisconsin - Milwaukee

Biography

Laura Peracchio is Emeritus Professor of Marketing at the University of Wisconsin-Milwaukee and the American Marketing Association’s 2023 Lifetime Achievement Award honoree for her contribution to research that has a positive impact on society. Her work focuses on food well-being, storytelling, social movements, societal impact initiatives, and philanthropy. Laura has an extensive research portfolio, a depth of experience serving as an editor of academic journals, and a history of publishing high impact articles in top journals. Laura has served in editorial and leadership positions including Editor of the Journal of Consumer Research and President of the Society for Consumer Psychology.