Luana Genot

Biography

Luana Genot is a leading Brazilian business executive and social entrepreneur, driving change at the intersection of AI, economic opportunity, climate action, inclusion, and workplace mental health. As Founder and CEO of Instituto Identidades do Brasil (ID_BR), she partners with the private and public sectors to advance gender and racial equity, unlocking a $12 trillion opportunity identified by McKinsey. Her advisory work spans Fortune 500 companies, including Unilever, Carrefour, Disney, and L’Oréal,
where she serves on the Global Council for Diversity and Inclusion. Through ID_BR, Genot has trained over 700,000 corporate employees, 60,000 educators, and reached 14 million people annually. She recently launched Deb, an AI-driven platform enabling safe conversations about race and workplace
culture. A trusted advisor to Brazil’s government, Genot serves on the Presidential Council for Economic and Social Development and contributes to AI and climate justice policy for COP30.