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Luana De Souza Martina Genot

Executive DirectorInstituto Identidades do Brasil

Biography

Luana Genot is one of Brazil’s most influential social entrepreneurs and business leaders, acting as a systems orchestrator at the intersection of artificial intelligence, economic opportunity, climate justice, racial and gender inclusion, and mental health in the workplace.

She is the Founder and CEO of Instituto Identidades do Brasil (ID_BR), a leading nonprofit and impact consultancy that partners with the private sector, governments, philanthropy, and civil society to advance a systematic, cross-sector approach to social, economic, and climate transformation.

Over the past decade, ID_BR has trained more than 700,000 corporate employees and 60,000 educators, reaching over 14 million people annually through campaigns and Brazil’s largest nationally broadcast award focused on equity and climate justice.

Luana also launched Deb (@chamaadeb), an AI platform that enables safe conversations about race and supports organizations in navigating complex cultural challenges.

Regional Focus

South America