CEOSocial Docs
Brazilian, 40 years old, married, father of three, marketing executive, fan of soccer, cinema, literature, brands and communication, I believe in the power that stories have to engage, inspire and unite people around a cause, an ideology or a brand.
After 10 years of experience working in strategic planning for clients such as Heineken, Nestle, Cadbury, Unilever, Bosch, Citibank among others, I decided to experience a whole new journey in a exercise to put storytelling, people and brands together. The idea came from a believe that every organization (such as traditional business, NGO’s, start ups among others) is a potential storyteller and when they discover the amazing stories they have to tell, they will be more efficient, desirable and profitable.
The result of this is the creation of LUKSO Story and Strategy (2009) and Social Docs (2016), two agencies (different focuses and niches) that have the same essence: empower clients and people to create their stories and communicate them through branding platforms.
The storytelling techniques have been working for movies, teaching, religion and many others areas. The experience of applying those techniques in the branding and non profit world it’s been awesome. I invite anyone who has interest in those areas to chat, trade experiences and obviously, good stories.